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Five Steps to Improve Construction Ethics 

“The culture of any organization is shaped by the worst behavior the leader is willing to tolerate.” In this quote from their 2015 book “School Culture Rewired,” educators Steve Gruenert and Todd Whitaker captured the challenge of maintaining high ethics in any business organization. The Gruenert/Whitaker principle most certainly applies to construction companies. Simply put, the ethical reputation of a construction company, while it is a reflection of actions carried out at all levels of the organization, starts at the top. When it comes to ethical behavior, company leadership must set the example. 

Ethical challenges in the construction industry are multi-faceted, ranging from the need for fair and open estimating and bidding before the job starts to quality work performance in the field without taking shortcuts. Rework is costly, in labor and materials. Doing the job right the first time, in fact, is probably the top ethical priority for any construction company. 


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